ikea - change a bit
for good

Going to eco-extremes to try and save the planet is a great thing to do, but for the majority of us, it’s not an easy thing to do. If everybody makes a few easy little changes to live more sustainably, it’ll have a far bigger impact. And with our range of affordable, everyday solutions, the power of change is in everybody’s hands. The difference isn’t going to be made with a few grand gestures, it’ll be when we all change a bit for good.

Agency: Mother London
Production House: Pulse Films
Director: Ninian Doff
DOP: Fabian Wagner
Creative Directors: Thom Whitaker & Danielle Outhwaite-Noel
Creatives: Fabio Montero & Luke Dawson

1x Creative Circle Gold
1x British Arrows Silver
1x Clio Awards Silver
1x Kinsale Shark Awards Bronze