COST COUTURE

Some call it side hustle, some call it a clothing brand where the logo is the price. My mate Anne-Grit Maier and I launched a brand called Cost Couture.

What’s Cost Couture, you ask?

Well, fashion is all about perceived value. Behind a high-end logo there’s a high-end price. We thought it’d be fun to flip this on its head and literally make the price, the brand. So, here it is. Check it out, you might like it.

Cost Couture