Brits think of Uber Eats as a delivery service for takeaways. But they’re much more than that. In fact, you can Uber pretty much anything, effortlessly. Starting with groceries.

We decided to tell people just that. Get groceries, effortlessly on Uber Eats. So we changed Uber Eats logo to represent all the groceries you can in the app.

Sun Sand and Sports, the biggest sports retailer in the Middle East, wanted to launch their first global campaign with a bang. We realised all sports brands were yelling the same thing. Train hard, sweat, be the best, reach glory, and Gen Z were sick of hearing it. So we encouraged them to do the exact opposite:

Do whatever’s fun, play one thing, move on to the next.
Commit to nothing.

For the 2022 World Cup, KFC wanted to remind people that they've got delivery so they can bring all of the chicken straight to their mouths with absolutely zero effort. So we reminded them about that totally avoidable delivery pain.

Unbeknownst to most of us, a big part of our pensions is invested in harmful industries like fossil fuels, tobacco and arms. So, we thought we’d help Make My Money Matter let people know what their pension is actually paying for and how they could change it.

Agency: Mother
Produced and Directed: The Glue Society
Creatives: Fabio Montero & Hannah Tarpey

KFC wanted to get people craving finger lickin' good chicken for their 2022 campaign, so we dialed up the anticipation of a glorious moment. Taking that first bite.

View discretion advised - do not view on an empty stomach.

Director: Lou Escobar
Photographer: Alex Telfer
Creatives: Fabio Montero & Luke Dawson

Campaign Magazine 2022 Top Ten Campaign of the Year.

How do you convince families that fabric softener Comfort is perfect for baby's skin. Let their babies do it for us. We created the SoftTest, a campaign comprised of live-test online series and TV ads where parents could take home something very expensive or something soft. Their luck relied on their baby.

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Cannes Lions Cyber - Silver
Cannes Lions Branded Content - Shortlist
Cannes Lions Branded Content - Shortlist
Cannes Lions Promo - Shortlist
Clio Branded Content - Bronze
One Show (Entertainment) - Silver

We made this campaign to launch Comfort's new global platform 'An extra dose of love'. Studies revealed that mothers felt that they always felt they could have done a better job as mothers. Always thriving to be perfect. So decided to tell them that love is the only thing that matters. 

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Cannes Lions - Bronze Film
Cannes Lions - Shortlist
One Show - Film Merit
One Show - Branded Entertainment Merit
One Show - Branded Entertainment Merit
Clio - Branded Content Silver
Clio - Shortlist
Spikes - Grand Prix Film Craft
Spikes - Gold Film
Spikes - Gold Film Craft
Spikes - Silver Film
Creative Circle Awards - Gold
Creative Circle Awards - Gold
LIA London Internationals - Bronze
Creativity Online - Pick of the Day

TWC2 wanted to call attention to the plight of domestic workers who toil endlessly without a single day off all year round. The target audience was parents who employ domestic workers in Singapore. So we showed how parents lose out on their relationship with their children by always requiring their domestic worker to be around and suggesting to give them a day off instead. 

D&AD (Film) - Graphite Pencil
D&AD (Digital Marketing) - Graphite Pencil
D&AD (Film) - Wood Pencil
D&AD (PR) - Wood Pencil
D&AD (PR) - Wood Pencil
One Show (Direct) - Bronze
One Show (Entertainment) - Bronze
Cannes Lions Promo - Silver
Cannes Lions Promo - Shortlist
Cannes Lions Film - Shortlist
Cannes Lions Direct - Shortlist
Cannes Lions PR - Shortlist
Cannes Lions PR - Shortlist
Clio Social Media - Silver
Clio Branded Content - Bronze
Clio Film - Shortlist
Clio PR - Shortlist
The Webby Award - Online Film Unscripted
The Webby People's Voice Award - Film
 

In order to launch the new Philips Air-fryer, a fryer that fries food with air, we created a new type of oil: the Air Oil. So we created a campaign promoting it across Southeast Asia. 

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D&AD - Wood Pencil
Cannes Lions (Integrated) - Silver
Cannes Lions - Shortlist
Cannes Lions - Shortlist
Cannes Lions - Shortlist
Cannes Lions - Shortlist 
Spikes - Integrated Bronze
Spikes - Shortlist
Spikes - Shortlist

Ikea wanted to promote their new range of bedroom products showing how they can help people sleep better. So we came up with a series of online films showing how the products help you keep your dreams uninterrupted.

Football is a pretty big deal for Allianz. They sponsor some of the biggest stadiums in the world like the Allianz Arena in Munich, the Allianz Park in London and the Allianz Riviera in Nice to name a few. Over the years, Allianz has become more than just an insurance company; they've become a household name in professional football. To increase their brand presence in the less talked about world of amateur football, Allianz gave these youth players the power to have their best goals captured on footage, just like professional football stars.

One Show Branded Entertainment - Gold
One Show  Branded Entertainment - Merit
One Show Interactive - Merit
One Show Print & Outdoor - Merit
One Show Responsive Environments - Merit
One Show UX-UI - Merit
London International Awards Digital - Silver
London International Awards - Digital Silver
Cannes Lions Mobile - Silver
Cannes Lions  PR - Shortlist
Cannes Lions Direct - Shortlist
Cannes Lions Cyber - Shortlist
Creative Circle Awards Direct - Gold
Creative Circle Awards Direct - Best of Category
Creative Circle Awards Branded Content & Entertainment Silver
Creative Circle Awards Cyber - Silver
Creative Circle Awards Media - Silver 
Creative Circle Awards Mobile - Bronze
Spikes Asia Digital - Bronze
Spikes Asia Direct - Shortlist
Lisbon Awards Branded Content - Bronze
Lisbon Awards Mobile - Bronze